Use YouTube Analytics to Earn More from a YouTube Channel

Getting to know YouTube analytics is crucial if your YouTube channel is going to be successful. By quantifying your videos' successes and failures, you can zero in on how to give your subscribers value and keep them engaged.


You can also broaden the reach of your brand on the second-largest search engine on the web. The overview header for each analytics page features drop-down menus to the right. This is where the period for the data you are examining can be narrowed down.

Default settings show the last 28 days, but you can change them to anything that suits your requirements. Depending on the analytics page, you can also filter specific geographical insights by continent or country.


How to Use Analytics on YouTube

If you ever want to crunch numbers on your own, you can export data sets as Excel or CSV text files using the top right Export report button.

  1. Log on to your account on YouTube.
  2. Select the icon in the top right corner of the profile, then select Developer Studio next to the cogwheel icon.
  3. This will carry you to the dashboard of Creator Studio — you will see some simple metrics in the center of your screen (Watch time, Views, Subscribers, and Projected revenue — more on these later).
  4. You can see a menu to the left of the screen. To navigate to the main YouTube analytics dashboard, press Analytics.

Youtube Metrics: Boost the Efficiency of Videos

There are three main categories of YouTube video analytics: Revenue Reports, Watch Time Reports, and Interaction Reports.


Let's first check out information on Watch Time Reports. This is where you will find some of the most frequently discussed stats, including the time to watch, views, and retention.

Watch Time Reports

The Watch Time Report compiles data from your YouTube channel, the original videos on your channel, and any mobile app engagement.

Here's a brief overview of YouTube's most relevant watch time metrics and the questions than they answer.

  • Time to watch: How long do people watch my videos? How many perceptions do I have?
  • Retention of the audience: How consistently do people watch my videos? When is it that people interact with my content? When are they ceasing to watch?
  • Demographics: Who is looking at my videos? Which countries are my views
  • Playback venues: Where do people actually play my videos?
  • Sources of traffic: Where do people find my videos?
  • Devices: What percentage of my views come from a laptop, smartphone, or somewhere else?

Watch Hour and Views

These stats are interdependent, although Views and Watch time are on the same page. A video on YouTube wins one view when viewed for 30 seconds or longer.

Views are also taken to be the indicator of the quality of a film. But, they're mostly a vanity metric from a marketing standpoint.

Still, if you have a lot of live views, it means your videos are well-optimized and rank prominently on the search pages of YouTube — which is excellent! More significantly, you get an incredibly valuable status if you divide watch time by total views, as this gives you your average view length.

A fundamental statistic is the mean view duration. It can be measured per video or you can calculate the average amount of time people spend watching videos on your entire site.

Retaining an Audience

The retention report of the audience monitors the interest of the viewer over time. Here you'll find a list of your best-performing videos, your average view duration stats, and insights into how your videos stack up against others on YouTube.

Retention is calculated based on percentage observed; if your video is one minute long, and you watch 30 seconds, the retention rate is 50 percent. In addition, YouTube's algorithm favors channels with high retention of audiences.

You can also see "Relative Audience Retention" in addition to the standard "Audience Retention." This shows how well each of your videos retains viewers as compared to other similar-length Youtube videos.

Targeting Audience

In fact, targeted advertising is, on average, nearly twice as effective as non-targeted advertising.

So you need to know about which products, services, and content you are making. In that way, you can tailor your efforts to those people's exact needs and desires.

As Seth Godin, one of the leading marketing experts in the world, said, "Do not find clients for your goods, find products for your clients." Videos on YouTube are no different.

Check out the Demographics page of your YouTube analytics dashboard to get a better understanding of the types of people watching your videos.

The YouTube metrics in these simple graphs enable you to identify the gender, age, device, location, and other details about your audience. You can then take this information with you to develop more tailored marketing campaigns.


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