An online shop’s website is the ultimate tool that helps customers find out about the company. After the initial development of their online stores, shop owners update and improve their sites’ web design to support customers and drive an increase in profit.
Web design improvements are recurrent as eCommerce businesses evolve with ever-changing technology. Sites, like Shopify, give you the power to bring your business online by creating an eCommerce website backed by powerful tools.
Upgrading your store’s web design ensures things are running smoothly. It’s best to maintain and monitor your online store for possible issues that could determine its usability and profitability. Read on to learn some common web design improvements that you can make on your Shopify store.
Advanced Site Search Feature
Consumers use the site search to find the products or services they need and are interested in. It is a strategy site visitors use to locate content by searching specific words or phrases, without needing to understand or navigate the full website.
Implementing a search feature that spell-checks terms, includes different endings for the word (stemming), and allows the use of synonyms will further increase the accessibility of your store’s information. Continue improving your website’s search feature to avoid confusing visitors.
Before making a purchase, nearly 95% of buyers will read online reviews about a product. This psychological phenomenon is proof that this is a critical step in purchasing.
You can add a mechanism for your site to generate reviews of your products, and make them accessible through Google search or on the Shopify webpage. In Shopify, there are many affordable sales and conversion optimization plugins that can assist you with this.
Wishlist and Favorites
It allows your customers to save what they love or mark the type of products they want to avail when they are ready to buy. It gives your buyers the chance to remember items that will make them come back to your shop.
Do not leave revenue on the table by not having a wishlist function. One of the simplest ways to add this option for your customers is through an app, such as Wishl Favorites Wishlist.
To determine if customers are purchasing something of high quality or caliber, consumers will appreciate having an in-depth, frequently asked questions page. The answers to this pool of questions can establish trust, credibility, and knowledge of what they are getting.
This also relieves some of the burdens on customer support by answering common questions. Shopify store owners can search the app store for several ways to present their FAQ section.
While the main focus should be on the product, never miss an opportunity to display and up-sell complementary products through a related items section. It provides a practical effect that can encourage consumers to buy products that they might like.
Positioning recommended products in a visible and appropriate location can increase your profit by making it easy for customers to continue shopping. You can also allow your clients to personalize their product recommendations by creating a section that displays related products through tags.
Building an emotional appeal to your brand is vital in strengthening your business. Your buyers would want to know your brand story, so it’s best to integrate your social media and social responsibility initiatives onto your site.
It creates a more genuine appeal as you virtually share your brand through social media channels. It also improves your customers’ perception of your brand and increases brand awareness.
Before deciding to improve your Shopify web design, consider the vital parts of your site. You may encounter challenges in planning, since frameworks are always changing.
No one can predict what type of technological improvement will exist or what technology you may need for your site in the coming years. Improving your Shopify web design is the new norm to make consumers reach for their wallets.