Paid advertising and marketing software is on the rise. It is a no-brainer that the social media domain has become not only an interaction platform, but also a place for businesses to establish their brands.
When you conduct your marketing campaigns through social media, you are likely to expose your company to a larger group of people, which could eventually lead you to other lucrative deals.
Indeed, LinkedIn professional social media domain composes of over 300 million active participants monthly. Read on to learn more about LinkedIn, and when to post.
The Best Day to Post on LinkedIn
Honestly, there is no perfect answer to this. Yet, you can apply some studies to make informed assumptions on an optimal day for your audience. This is particularly necessary since it is very key to think about your audience.
You can develop a habit of checking on the internet the way your followers use their online time. In case you deal with a professional customer, you will assume that they would not be available for daytime feeds on their social media.
Yet, there are some gaps in a day that the professionals can look at their social media, such as lunchtime or as they head to work or from work. You then estimate the best time depending on your time zone to check when to engage most of your audience.
Consider Your Followers
Additionally, think of most LinkedIn followers; these include students of higher studies, graduates from colleges, and working professionals. This will gauge their behavior on the web as it will reflect how busy they are during the active hours of the day.
The above listed periods experience many people preparing to go to work, perhaps just beginning their day or having afternoon recess.
Marketers have gotten tremendous prosperity using LinkedIn by posting their content on Tuesdays and Thursdays, normally between 8:00 A.M. and 2:00 P.M. based on your time zone. Contrarily, the worst time to put-up your post would be on the weekends.
Post Depending On Your Occupation
Perhaps you belong to the group of higher education students who imagine the optimal period to engage some thought leaders or even B2B company marketers. Still, there is not a definitive moment for you to post on LinkedIn.
Yet, we can, fortunately, conduct some research on the kind of audience you are attempting to involve depending on your area of interest, which can assist you in making informed decisions.
B2C companies should target between 11:00 A.M. to 2:00 P.M. Whereas B2Bs should aim beyond 9:00 A.M. to 5:00 P.M. You can also decide when the content you have posted will gather more engagement based on your audience and the kind competitors within your industry.
Media Business Audiences
For instance, the audience for software and media businesses are suspected of looking at their social media content during the early hours of the day, like those interested in reading newspapers.
Therefore, such media companies are likely to succeed in LinkedIn by posting between Monday and Friday in the morning. Next, higher education and health sectors can achieve success when they post mid-morning to about 2:00 P.M.
Moreover, B2B companies are likely to attain optimal results if they catch their audience during lunch hours, or when they commute, or still, at the beginning of the day!
Posting your content on LinkedIn while most of your audience is not active is a major setback. You will not get the kind of attention you want or the views that you hope for.
As such, you always need to remember that to establish a LinkedIn brand, and you must get the particular time that your followers like to be on the site. With that, you will have an informed idea of the days and the timing when to nail your posts and get maximum attention!